Findability | Visibility | Credibility
C.A.M. - Complete Automated Marketing is a strategic combination of 5 individual components working together to create a system - Website Design and Engineering, Listing Accuracy Management, Social Media Management, Search Engine Optimization, and Online Reputation Management.
It’s important to recognize that C.A.M. must be chronological in order to ensure success – individual components will never be optimal unless they operate as a system.
1 - WEBSITES
If you have a great website, keep it. If you don’t, we’ll build you one.
Your website is the virtual doorway to your business and should accurately reflect your brand. 75% of people judge the credibility of a business based on the design of its website. Our websites satisfy the most critical eye, but it’s equally important to ensure optimal engineering performance. All of our websites include: Search Engine Optimization (Google, Yahoo, Bing), Social Integration (Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn), Mobile Responsive (Smartphones & Tablets), and a mobile app that lets you view important metrics and data (e.g. How many people visit your website & what are they looking at.)
2 - LISTING MANAGEMENT
The start of any successful marketing program requires the assurance of having great messaging, but it's critical to ensure that your business information is correct and consistent prior to launch. Major Search Engines like Google, Yahoo, and Bing cannot identify and index your business if your information (Name, Address, Phone Number, Website) is not consistent and accurate.
Before the start of any PureAuto C.A.M. program we identify everywhere your business is listed across the internet – Search Engines, Directories, Review Sites, and Social Media. Once the data is collected we correct and confirm all of the information ensuring all the major Search Engines - and your customers - can find you.
3 - SOCIAL MEDIA MANAGEMENT
There are 5 major Social Media platforms – Facebook, Twitter, Instagram, Pinterest, and LinkedIn. We set up and manage all of your social accounts, posting daily content designed to engage and satisfy your customers, create credibility, and extend findability.
Social Media platforms are now recognized as Search Engines – the more social platforms you are on, the greater your online visibility is.
4 - ONLINE REPUTATION MANAGEMENT
CSI / NPS / ONLINE REVIEWS - Knowing and influencing what your customers are saying about your business is critical for stability, growth, and retention. The PureAuto Online Reputation Management solution incorporates CSI (Customer Service Indexing) and NPS (Net Promoter Scoring) into a powerful, automated, review generating system that promotes positive online reviews and professional credibility. A systematic “1” question survey is sent to your customers giving them the option of submitting positive or negative feedback - positive feedback is uploaded to your website with further instruction to leave a positive review on a major platform like Yelp, Facebook, or Google. Negative feedback is directed privately and internally, allowing management and ownership to act quickly and accordingly, minimizing public exposure and reducing the possibility of unhappy customers.
90% of customers say their buying decisions are influenced by online reviews.
87% of consumers trust online reviews as much as personal recommendations.
5 - SEARCH ENGINE OPTIMIZATION / MARKETING
If you’re a business, being found on the internet is important, but if you’re a small to mid-sized independent business, being found LOCALLY is vital. 75% of internet users NEVER scroll past the first page of a search result, and 81% of internet users use search engines to research a business before entering.
Local Search Engine Optimization is the most important factor influencing indexing (search rankings) on Google, Yahoo, and Bing. There are 3 types of SEO – Local, National, and International. We specialize and focus on Local SEO – We drive local customers to local businesses. Our systems increase your visibility and ranking on all major search engines so your customers can find you quickly and easily.